SATx
When the SAT went completely digital in 2023, it created an immediate vacuum in the global test prep market. While the official Bluebook app provided a glimpse of the new format, students were left anxious without a robust environment for rigorous practice. My challenge was to reverse-engineer the exact look, feel, and logic of the official testing environment—and launch a high-fidelity simulator fast enough to beat established giants like Kaplan to the market. In a relentless two-week sprint, I designed, built, and launched SATx. We successfully onboarded two distinct cohorts totaling over 55 paying students, proving immediate product-market fit. Beyond just a software tool, SATx delivered a seamless end-to-end digital experience that paired live coaching with a bespoke simulator, giving students the confidence they needed in a highly volatile landscape.