Lead Product Designer, Developer, Product Manager

In 2023, SAT went digital, creating an immediate and widespread vacuum in the global test prep market. While the official Bluebook app provided a glimpse of the new format, students were left anxious and unprepared without a robust environment for rigorous practice. Our challenge was to reverse-engineer and replicate the exact look, feel, and logic of the official testing environment, and to launch this high-fidelity simulator fast enough to capture the market before established giants like Kaplan could react.

In a sprint of just two weeks, I designed, developed, and launched SATx as a fully operational premium coaching service. We successfully onboarded two distinct cohorts totaling over 55 paying students, validating a strong product-market fit in a volatile landscape. Beyond the software, the platform delivered a seamless end-to-end digital experience that integrated live coaching with our bespoke exam simulator, providing students with the confidence they needed to succeed in the new digital era.